Review: NYX Soft Matte Lip Cream - London17:54
NYX Soft Matte Lip Creams are my favorite liquid matte lipsticks. They are the best formula for those of you who suffer from dry lips and hate tight feeling of extremely drying liquid lipsticks. I get that so many love those, because they stay on your lips like nobody's business, but for my lips that also means chapped lips. And those I have to heal for two weeks, if it's that severe. So I'd rather wear formulas that don't further dry out my lips.
These lip creams have a standard plastic tube packaging. The tube is usually in the color of the product. Top is matte black. In each is 8 ml of product and costs 7.04€ on Feelunique.
It has a soft fluffy doe foot applicator which works good. I have no problem applying the product. I also never use any lip liners with these, because I can get a precise line. It can sometimes be too much product on the applicator, especially if you want to apply a thin layer. But that can be solved.
Since I already had peachy and mauve nude shade, I also wanted brown. London is warm, almost nude, light brown. On me it's more brown than nude, because I have fair skin tone. This will look like a nude shade on medium to dark skin tones. Keep in mind that it looks lighter on my photos than it does on me in real life.
It's a whipped mousse like texture that applies well and wears even better. It's a bit shiny at first, but after a few minutes (10 to 15 min) it dries to a matte finish. NYX Soft Matte Lip Creams need a bit longer to dry down completely, but they still wear lovely. If you don't drink or eat, it lasts up to few hours. If not, you'll need to reapply it. It doesn't cake up, even if you apply more layers on top. It also wears of pretty evenly. In the middle of the lips it's when it usually starts getting off first, because of eating and drinking.
This formula never dries out my lips which I really appreciate. It also feels very lightweight.
Pigmentation is on the medium side and you can apply really thin layer or build up to fully opaque look. I prefer this, because it can be applied thinly which also means it's not as drying or cakey looking.
I already have Athens (light peachy brown) and Stockholm (peachy mauve brown). London is the most brown of these all. But they are all in the nude range and on the lighter side of shades.
Athens is the lightest and looks the most peachy of them all. It also has hint of pink to it. Stockholm looks the most pink or rather mauve based of these all. But it also has a bit of peach undertone on me and brown in it as well. London is the most neutral (but still warm toned) brown of these all and is about the same darkness as Stockholm.
I love wearing all of these on their own or mixing them together. Athens in the center and London on the edges or Stockholm on the center of the lip and London on the edges.
I didn't find any dupe in my collection. Avon True Colour Perfectly Matte Lipstick in shade Marvelous Mocha seemed the most similar, but is in fact a lot darker and more red based while London seems more yellow based brown.
My excitement over NYX Soft Matte Lip Creams doesn't seem to be ending. I already ordered Cannes and will probably buy more shades in the future. If you have naturally dry lips and want liquid matte lipstick that doesn't dry out your lips or feel heavy on the lips, this is it. I also appreciate NYX for offering so many neutral tones. In most drugstores I always find reds and pinks, but to be honest, I don't wear those everyday. I just love my neutrals. Mousse texture, matte finish and comfortable wear are a winners in my book.